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Missouri citizens approved legal mobile and retail sports betting, permitting managed books to take bets next year.
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The sports betting ballot procedure passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the finest sports betting fans on the planet and they appeared huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all 6 of Missouri's expert sports betting franchises, we desire to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose valuable tax earnings to our neighboring states. Most importantly, the passage of Amendment 2 implies a new, dedicated, irreversible financing stream for Missouri class."

Missouri sports betting wagering next actions

Voter approval suggests up to 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 offered licenses are used.

DraftKings and FanDuel funded almost every dollar of the "yes" project and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).

Six licenses are available to each Missouri casino operator, respectively. Caesars, in spite of opposing the ballot procedure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.

The staying 6 licenses are booked for each of the major professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most popular proponents of the tally procedure.

Along with DraftKings, FanDuel and Caesars, Missouri wagerers must anticipate other leading national brand names including BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch probability tiers IF Missouri citizens approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure allows every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 by the 6 gambling establishment operators are expected to open in-person sports betting choices such as sports betting kiosks and possibly committed, full-service sportsbooks.

The six sports betting teams can also open in-person sportsbooks within or adjacent to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally measure requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting campaign comes despite millions in financing opposing the step from among the state's biggest gambling stakeholders.

Caesars spent millions of dollars to beat the measure. In the majority of other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is approved at least one license per managed home.

In that situation in Missouri, Caesars would be paid for at least 3 prospective licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open extra in-house books or, more frequently, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting handle market share, could possibly have a leg up on their competitors by making the pair of untethered licenses. It stays to be seen which 2 books will make these slots, however the language around the ballot procedure would seem to favor the two national market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were reinforced by tens of millions spent by DraftKings and FanDuel.

A series of tv and radio ads concentrated on the profits legal sportsbooks would produce for Missouri public education. Opponents, funded mostly by Caesars, argued the fans' ads were misleading and the tens of countless projected dollars raised would have a negligible impact in a state that already spends billions on education every year.
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