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Missouri citizens authorized legal mobile and retail sports betting, allowing managed books to take bets next year.
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The sports betting wagering ballot procedure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states surrounding Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.

" Missouri has a few of the best sports betting fans in the world and they appeared huge for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all six of Missouri's expert sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose valuable tax profits to our surrounding states. Most significantly, the passage of Amendment 2 indicates a brand-new, dedicated, irreversible funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval suggests up to 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 available licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the tally procedure, will likely utilize its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely introduce their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will launch mobile sportsbooks.

The remaining 6 licenses are reserved for each of the significant professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent proponents of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri gamblers need to anticipate other leading national brand names including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch likelihood tiers IF Missouri voters authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally step allows every Missouri casino to open retail sportsbooks on their particular properties. Most if not all 13 gambling establishments managed by the six casino operators are expected to open in-person sports betting choices such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally measure requires the first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting campaign comes in spite of millions in financing opposing the step from one of the state's biggest sports betting stakeholders.

Caesars invested countless dollars to defeat the measure. In the majority of other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given at least one license per handled home.

Because circumstance in Missouri, Caesars would be paid for at least 3 prospective licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property design, companies can either open additional in-house books or, more frequently, farm out the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering handle market share, might potentially have a leg up on their rivals by earning the pair of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot procedure would appear to favor the two national market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were strengthened by tens of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the earnings legal sportsbooks would generate for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' ads were misleading and the 10s of millions of projected dollars raised would have a negligible effect in a state that already spends billions on education each year.
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